Pitney Bowes Takes the Pulse of Global Online Shopping
Posted on March 28th, 2017

Cross-border shopping is becoming a part of everyday life for people in key markets like China, Australia, Singapore and Canada, according to the 2016 Pitney Bowes Global Online Shopping Study. Pitney Bowes checked the pulse of the global ecommerce market through a survey of thousands of consumers in more than a dozen countries to get their impressions of domestic online shopping, holiday shopping preferences and cross-border online shopping. Survey results show that 66 percent of respondents shop cross-border, with 58 percent saying they do so on a monthly basis. Eight percent say they shop with international retailers every day or every week.
 
Pitney Bowes reports that Singapore, Australia and Hong Kong have the highest number of cross-border shoppers, while Japan and the United States are still growing in cross-border confidence.
 
Pitney Bowes also looked at how online shoppers place their orders. Forty-six percent of international shoppers place most or all of their orders through an online marketplace, while 22 percent rely on the retail store’s website. Shoppers in Japan, China, Germany and India seem to give preference to marketplace shopping, while Japan, China, Germany and India.
 
The report describes a trend called “in-store global, online local,” catalyzed by tourism. Consumers make an in-store purchase during an international trip, and then follow up with an online purchase from the same retailer when they return home. Survey respondents from South Korea, China and India indicated that they often check a retailer’s website following international travel.

To access the full report, click here.  A summary of key findings can be found in the press release here.



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