An International Marketing Strategy for USPS
Posted on May 15th, 2016

The U.S. Postal Service’s marketing of international products and services is not providing sufficient customer awareness in a growing, competitive international marketplace, according to a report by the U.S. Postal Service’s Office of Inspector General. In fact, customers and businesses do not regularly associate the Postal Service with international shipping. Current USPS efforts to enhance its brand, educate its sales force about international products and services, and implement specific international marketing initiatives with a limited reach are not sufficient to maintain pace in a competitive international marketplace. The OIG report recommends a comprehensive international marketing strategy, although the report does not offer detailed suggestions on what the strategy might include. To read the full report, click here.

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