Fast Growth Ahead in Largest Ecommerce Markets
Posted on June 11th, 2015

Forbes reports that China, Germany, the United Kingdom and the United States can expect to see their ecommerce markets double by 2018. These four markets on track to reach a total of £645billion (about $985 billion) in annual revenue by 2018. Forbes draws the projections from Cracking the World’s Largest Ecommerce Markets, a report by OC&C Strategy Consultants, PayPal and Google.
 
The Forbes article adds that UK retailers are missing opportunities to grow their ecommerce business even more. Britain is the most popular online overseas destination for German shoppers and the second most popular in China and the United States, according to the report. Yet UK retailers could increase their ecommerce revenue by as much as 60% if they did more to build trust with local customers, respond to local payment preferences and improve the speed of delivery.
 
Etailers who want to reduce barriers for their online shoppers should pay attention to data security, ease of returns, and a sound mobile strategy, among other factors. To read the Forbes article, click here.


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